It’s Just a Matter of Time, as Storage Demands Rise

Rich Gadomski
Vice President of Marketing
FUJIFILM Recording Media U.S.A., Inc

I recently returned from a speaking opportunity at the PRISM Conference held in Miami on May 8thand 9th where I spoke on the Role of Tape in Today’s Modern Offsite Storage Center. In addition to holding and protecting valuable data tape cartridges for archive, backup, and disaster recovery applications, offsite vaults also play a crucial role in providing an “air gap” against cyber criminals and their alarming malware and ransomware variants. Because of tape’s powerful value proposition, it provides this functionality particularly well. It’s easily portable, has the lowest total cost of ownership, is the most reliable storage medium today, and has long archival life and high capacity.

The audience, which included many regional data vault service providers from the U.S. and abroad, didn’t have to take my word on the value prop of tape. I backed it up with studies from leading IT research companies and articles from reliable publications such as the Wall Street Journal. I sprinkled in some news about tape usage from folks like Microsoft Azure. Finally, I detailed the bright future tape has based on its ability to continue to increase in areal density which will ensure increasing capacity and cost competitiveness without sacrificing performance, thanks in part to Fujifilm’s Barium Ferrite and Strontium Ferrite magnetic particle technology.

At the end of my presentation, during the Q&A, I got the following response and question: “Tape sounds great, how come we don’t see more tape volume flowing into our vaults?” One reason for this would be the increasing data densities of tape which would reduce unit volumes. Understandably this is not great for the vault service providers, but this is actuallya great benefit for end users; they can store more data on fewer units. Another factor to consider is the ever-increasing popularity of cloud storage over say, the past five years. We have seen a move from on-premises, do-it-yourself storage to outsourced cloud services. Thisis especially true among startups and SMBs and specific verticals where cloud can provide unique functionality such as compute and file sharing.

But as the world turns ever so slowly, so do market conditions. Now that data storage pros have gotten comfortable with what the cloud can do, they are also starting to understand some of the downsides such as high TCO associated with egress fees and bandwidth. Security concerns might be mounting too in light of escalating cybersecuritybreaches.

So at some point, tape will make sense again for many of the folks who tried cloud, considering TCO, budget constraints and the need for air gap. It’s just a matter of time, as long as demand for storage keeps rising based on relentless data growth.  And so long as the hackers don’t quit on the highly profitable multi-trilliondollar business of cybercrime.

The Active Archive Is Integral to Your Data Storage Game Plan 

Organizations are quickly learning the value of analyzing vast amounts of previously untapped archival data. Industry studies suggest that only about 20% of all digital data is ever accessed or used again after it is stored, underscoring the archival challenge. The need to effectively store, search for and retrieve enormous volumes of archival content is fueling new advancements in archive solutions. 
This Active Archive Alliance report describes the state of the archive market and the role that the active archive plays. View the full report here.

Tape Air Gap Provides Defense Against Cybercrime

According to Juniper Research, cybercrime is expected to become a $2.1 trillion problem by 2019. Using tape-based, offline storage creates an “air gap” that can prevent hackers from accessing your data. In this video, Fred Moore, president of Horison Information Strategies, explains the benefits of tape storage for data security. 

Tape Storage Council Releases Annual Report on State of Tape Industry

Tape isn’t just raising the bar, it is the bar. According to a new Tape Storage Council report, in the last 10 years, LTO tape has increased capacity 1,400%, performance 200%, and reliability 9,900%. In addition to tape’s continual capacity improvements, tape is improving access time and data rate (throughput) with active archive, RAIT, and RAO, and offers the storage industry’s fastest data rates.

Tape is serving multiple roles for the enormous hyper scale, Internet and cloud data centers as tape capacity can easily scale without adding more drives. Check out the new 2018 State of the Tape Industry report featuring current trends, use cases and technology innovations for tape storage: http://tapestorage.org

Helping MLB Network Simplify Their Massive Content Archive

Storytelling is a central facet of society that may have changed formats over the years but will never become obsolete. In today’s digital world, broadcasters and television networks focus on creating relatable stories to connect with their audiences, and they can’t do that without a wealth of readily available content.

MLB Network is the source for baseball stories of all kinds, from live games to studio shows and feature programming. Launched on January 1st, 2009, MLB Network is growing fast, reaching more than 70 million households today, delivering the best of America’s national pastime, all the time.

Continue reading “Helping MLB Network Simplify Their Massive Content Archive”

We’re here to help you save energy, money, and the environment

David Marglous
Inside Sales Representative
FUJIFILM Recording Media U.S.A., Inc

For over 50 years Fujifilm has been driving big impacts for customers and communities. One of our primary corporate goals is to enhance the quality of life for people worldwide, ranging from sustainable forestry to leveraging biodegradable resources. Whether you are a dealer ordering for a customer or a customer requesting Fujifilm media, we are here to help businesses save energy, money, and the environment.

Continue reading “We’re here to help you save energy, money, and the environment”

Save Over $1 Million by Migrating
from LTO-5 to LTO-7

LTO-7 Cost Analysis

Kevin Benitez
Product Marketing Manager
FUJIFILM Recording Media U.S.A., Inc.

We know your data is important, but let’s face it, data growth is rising exponentially, and there is no turning back. No matter the industry, the daily creation of data is mindboggling, whether it’s emails, videos, IoT, blockchain or something new, it doesn’t matter because for every keystroke typed there is a new set of data created, computed, and stored forever. On the bright side, if you are using LTO-5 tape for backup/archive, now is the perfect time to migrate to LTO-7 since it could save your IT department $1,276,280 over the next five years.

Continue reading “Save Over $1 Million by Migrating
from LTO-5 to LTO-7″

Tape is Undeniably The Most Reliable Storage Solution Available – Period!

By Ken Kajikawa,
OEM Technical Support Manager
FUJIFILM Recording Media U.S.A., Inc.

Did you know 96,000 petabytes (PB) of total compressed tape capacity shipped in 2016? To put that into perspective, that’s over 326,000 years of 24/7 Full HD video! But why do so many companies depend on tape if primary backup can be faster to disk or cheaper in the short-term to the cloud?

Continue reading “Tape is Undeniably The Most Reliable Storage Solution Available – Period!”